Hi, I'm Sonja, founder of Retention Theory.

As an e-commerce marketing leader with over a decade of experience in Customer Retention and Lifecycle Marketing, I specialize on helping CPG brands build loyal customer bases.

My philosophy of retention marketing focuses on developing brand equity and resonance across the entire customer journey. I'm a huge advocate for a holistic, human-centered approach to retention that amplifies repeat purchase rates and elevates customer lifetime value.

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Whether you're a retention marketer, a CPG founder, or run a CRM agency, this is for you!

See you there!
~Sonja