Retention & Lifecycle Marketing
Retention & Lifecycle Marketing Consulting and Advisoryfor Better-For-You CPG Brands
Fix churn and scale LTV with custom retention strategy and infrastructure built by an actual operator.
Common Challenges
Sound Familiar?
You know retention matters, but something isn't clicking.
Margin Erosion
High acquisition costs are eating into your margins. Without strong retention, every customer costs more than they return.
Underperforming Emails
Your email marketing feels generic and isn't driving the results you expected.
No Clear Direction
You don't have a clear understanding of why customers leave or how to fix it.
Need Strategy, Not Hands
You don't need another pair of hands, you need strategic guidance from someone who's done it.
Trusted by CPG Brands
Services
How We Work Together
Strategic guidance tailored to your stage and needs. No long-term contracts—month-to-month engagement focused on results.
Pre-Launch Retention Foundation
Strategic direction plus complete setup for brands preparing to launch. Get it right from day one instead of rebuilding later.
- Tech stack consulting for cost and integration optimization
- Email, SMS, flow architecture and setup
- Subscription platform setup
- Zero-party data strategy
- First 90-day retention roadmap
4-month engagement (starts 3 months prior to launch)
Learn moreFractional Retention Advisor
Ongoing strategic partnership for founders and CMOs who need expert guidance on lifecycle decisions without hiring full-time.
- Churn analysis and retention roadmap
- Post purchase journey mapping for touch points that build loyalty
- CRM audit and personalized campaign strategy for prospects and customers
- Subscription scale strategy (optimize cancels, conversions, AOV, and repeats)
- LTV & Cohort optimization
Monthly retainer, month-to-month renewal
Learn moreThe Difference
Not an Agency. Not Another Hire.
Strategic guidance from someone who has done this at scale.
I Have Eyes on Everything
No junior team members. No account manager layer. Direct access to strategic expertise.
Results-Driven
No long-term contracts. Month-to-month renewal based on the value delivered.
Strategic Oversight, Not Execution
I build the custom roadmap and provide tactical advisory. You (or your team) handle implementation. I review, iterate, and guide.
Testimonials
What Founders Say
“Exceptional retention talent is hard to find. Sonja is that exception. She brings a deep, intuitive understanding of the levers that move both conversion and retention, combining strategic clarity with the ability to execute directly inside your systems. She doesn't just advise, she builds, tests, and implements.”
Krista Maas
Founder, Nunona
“Sonja is incredibly talented and has been a great partner. She brought clarity and structure to our lifecycle and retention setup and set us up for success from launch. She has great energy, is a lovely human, and is thoughtful, sharp, and fast.”
Anabel Gonzalés
Founder, Good Bacteria
“We worked with Sonja on our retention strategy for Duradry.com. She was FANTASTIC. Can't recommend her enough!”
Jack Benzaquen
Founder, Duradry
“I highly recommend Sonja to any CPG/DTC operators looking to elevate their retention marketing strategy. She has been instrumental in optimizing our entire program—email, SMS, subscriptions, and direct mail—while also refining our Shopify on-site strategy to increase AOV.”
Brad Baum
Founder, Llama Naturals
“Sonja's understanding of the retention, loyalty and CRM space is immense. Even better is her execution and ability to lead programs and people at any scale. I truly have the utmost respect for her work.”
Dylan Jones
Founder, Buddies Gum
“Sonja built out our platform and invested in strategic and complicated flows for over 1M customers. She is also an amazing team player, leader and veteran of her craft.”
David Ghiyam
Founder, MaryRuth Organics
As Seen In
Podcasts & Events
Newsletter
Get Retention Insights Delivered
Sign up for:
- →Actionable Retention Playbooks: Real-world frameworks I use to reduce churn and scale LTV.
- →The Fractional Files: A behind-the-scenes look at building a freedom-first consulting practice.
- →No-Fluff Monthly Brief: One high-impact email a month, summarizing what's working in CPG right now.
Ready to Build a Retention Strategy That Works?
Book a strategy call to discuss your retention challenges and see if we're a fit.
Book FREE Strategy Call