Hi, I'm Sonja, founder of Retention Theory and Marketing Consultant for Better-For-You CPG brands.

With over a decade of experience in Customer Retention and Lifecycle Marketing, I support health, wellness, and beauty startups, with customized strategies and roadmaps.

I'm a huge advocate for a holistic, human-centered approach to retention and my focus lies in developing brand equity and resonance across the entire customer journey.

Sign up for actionable retention marketing tips, straight to your inbox every other Sunday night. Whether you're a retention marketer, a CPG founder, or run a CRM agency, this is for you!

~Sonja

P.S: Using G-Mail? Make sure to drag my first email to your primary folder if it happens to land in the "promotions" tab.