And you shouldn't treat your customers like they are!

Remember the last time you opened Amazon's homepage? Apart from countless deals (and Amazon Prime ads), it radiates one thing:

Personalization.

It only takes Amazon a few searches to tailor their entire homepage to your interests.

But this isn’t about Amazon. The same principle applies to every e-commerce business out there.

Your customers don’t want to feel average. They want that little something to make them feel you get them.

And the data to personalize their experience is already at your fingertips.

• ZPD preferences
• What they browsed
• What they previously bought
• Complimentary or adjacent products
• A likely next purchase based on product journey data

Use it to provide an experience that feels tailored and relevant.

How to do this?

Start small by personalizing your email campaigns.

Use customer data from this list to recommend products that match your customers' interests.

Tools like Klaviyo make it easy to implement. You can set up automated email flows that deliver tailored offers based on customer behavior. Or, you can use dynamic content in broadcast emails, showing the products they last interacted with, and make a mass campaign seem like it was made JUST FOR THEM.

💡Take action:

Look at your customer data.

Find one small way to personalize an interaction, whether it's a tailored email campaign or a simple, new flow that’s missing from covering your customers’ entire lifecycle.

Hey Reader, what's one thing you do to make sure your customers don’t feel average?

Reply to this email and share your approach. I'd love to hear your thoughts!
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See you next time!

~Sonja