RETENTION THEORY, LLC

Hi there,

I'm Sonja, an e-commerce marketing leader with over a decade of expertise in Customer Retention and Lifecycle Marketing. My specialty lies in helping CPG brands build loyal customer bases. My philosophy of retention marketing focuses on developing brand equity and resonance across the entire customer journey. I'm an advocate for a holistic, human-centered approach to retention that amplifies repeat purchase rates and elevates customer lifetime value.

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POSTSLINKSWORK
Image of a restock email
6 months ago

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1 min read
Featured Post

The buyer's remorse antidote

Retention Theory January 19, 2025 Your job isn’t done when the checkout button is clicked, Reader. ↓ In fact, that’s where the real work begins. Let’s say you’ve just hit ‘buy now’ on a sleek new coffee maker. It was a big purchase, so a bit of buyer’s remorse slips in. But within minutes, you receive a personalized email from the company, not just thanking you, but also sharing a video on how to brew the perfect cup. They even included a coupon for your next purchase of gourmet coffee beans....

6 months ago

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1 min read

Don't settle for average