For Established Brands

Fractional Retention Advisor

Ongoing strategic partnership to optimize your retention marketing. Senior-level guidance without the full-time cost.

Monthly Retainer

You need senior retention expertise, but you don't need (or can't justify) a full-time hire. You have a team that can execute, but needs strategic direction and experienced guidance.

As your Fractional Retention Advisor, I embed with your team to provide the strategy, frameworks, and oversight you need. I create the roadmap. Your team executes. I review and guide. The goal is to build your in-house capacity while delivering measurable improvements.

What's Included

Monthly Strategy Sessions

Regular calls to review performance, align on priorities, and plan upcoming initiatives.

Flow Audits & Optimization

Deep analysis of your existing flows with prioritized roadmaps for improvement.

Testing Frameworks

Structured A/B testing programs with analysis and actionable insights.

Subscription Retention

Strategies to reduce churn, increase subscriber LTV, and optimize the subscription experience.

Team Training

Build your team's capacity through training, documentation, and ongoing mentorship.

Slack/Email Access

Async support for quick questions, reviews, and guidance between calls.

How We Work Together

1

Discovery

We start with a comprehensive audit of your current retention setup, performance data, and goals.

2

Roadmap

I create a prioritized optimization roadmap based on highest-impact opportunities.

3

Execute & Review

Your team executes. I review, provide feedback, and guide iterations.

4

Optimize & Scale

We analyze results, refine strategies, and scale what works.

Strategic, Not Tactical

I don't build campaigns or write copy. I create the strategy, testing frameworks, and optimization roadmaps. Your team (or a junior marketer I can help train) handles execution. I review what's executed and provide ongoing guidance.

This approach builds your team's capabilities while delivering results. You get senior expertise without the overhead—and a team that grows stronger over time.

Best For

Ideal Fit

  • Brands doing $1M-$50M ARR
  • Have a team that can execute
  • Need strategic direction, not hands-on-keyboard work
  • Want to build in-house retention capabilities

Engagement Details

  • Month-to-month—no long-term contracts
  • Minimum 3-month initial commitment recommended
  • Scope tailored to your needs and team capacity
  • Can include team hiring and training support

Ready to Optimize Your Retention?

Book a strategy call to discuss your current challenges and goals.

Book a Strategy Call