Speaking & Podcasts

Retention Strategy,Unfiltered.

Actionable frameworks and real-world CPG case studies delivered to help your audience scale LTV and master the subscription economy.

Book Me for Your Event

Why Choose Me

Not Theory. Practice.

Proven Playbooks

Built on “in the trenches” of scaling CPG brands, not generic marketing advice.

Operator Perspective

Insights drawn from operating inside high-volume CPG brands, distilled into frameworks.

Audience-First Delivery

High-energy sessions designed to spark immediate action for founders and operators.

Signature Talks

Topics I Cover

Built to Last: Setting the Retention Foundation Before You Scale

Scaling on a broken foundation is the fastest way to burn capital. This session provides the structural blueprints for early-stage brands to build lifecycle systems that their internal team can actually own, without ongoing dependency on external consultants. Learn how to map your ideal customer journey from day zero to maximize LTV before you turn up the ad spend.

Keynote / Workshop30–60 min

Perfect for: Founders, Seed-stage Operators, and Brands preparing for scale.

From Leaky Bucket to Loyalty Engine

Most subscription brands are fighting a losing battle against churn. Drawing from $500M+ in managed revenue, this talk provides the operator's framework for diagnosing exactly where you're losing money and the real-world strategies to fix it.

Keynote / Panel20–45 min

Perfect for: Founders, Head of Growth, Retention Managers, and E-commerce Operators.

Custom topics and workshops available upon request.

Featured Appearances

Conference

Podcast

Speaker Toolkit

Media Kit

Everything you need to promote Sonja's appearance on your podcast, summit, or event.

Short Bio

~30 words

Sonja Grasser is a Retention & Lifecycle Marketing Consultant for better-for-you CPG brands, with over a decade of experience and $500M+ in revenue influenced.

Medium Bio

~60 words

Sonja Grasser is a Retention & Lifecycle Marketing Consultant specializing in better-for-you CPG brands. With over a decade of operator experience inside high-growth companies, she has influenced $500M+ in revenue and managed 5M+ subscribers. Sonja founded Retention Theory to help founders build lifecycle marketing systems their teams can actually own.

Full Bio

~150 words

Sonja Grasser is a Retention & Lifecycle Marketing Consultant for better-for-you CPG brands, vitamins, supplements, beauty, and clean food/beverage companies from pre-launch through $50M ARR. With over a decade of experience as an operator inside high-growth brands, Sonja brings a unique "operator's lens" to retention strategy. She has influenced $500M+ in revenue, managed 5M+ subscribers, and worked with brands including MaryRuth's, Kaged, Necessaire, and Wellbel. Sonja founded Retention Theory because she saw a gap: brands don't need another agency to manage a dashboard. They need a Retention Architect to build the systems, infrastructure, and logic that their internal team can actually own. Her talks combine strategic frameworks with battle-tested tactics from the trenches, covering subscription psychology, lifecycle automation, and the operational realities of building retention at scale.