For Brands Preparing to Launch

Pre-Launch Retention Foundation

Build your retention infrastructure before you go to market. Set up the systems that will maximize customer lifetime value from day one.

4-Month Engagement

Most brands launch without a retention strategy. They focus on acquisition and figure out retention later. This is a costly mistake—you lose customers before you learn how to keep them.

The Pre-Launch Retention Foundation sets you up for success from day one. We build your email and SMS infrastructure, create your core flows, and develop a strategy that scales with your growth.

How It Works

Phase 1

Discovery & Strategy

Deep dive into your brand, products, and target customer. Define retention goals and map the customer journey.

  • Retention strategy document
  • Customer journey map
  • Tech stack recommendations

Phase 2

Infrastructure Setup

Configure your email and SMS platforms. Set up tracking, segmentation, and integrations.

  • Klaviyo account configuration
  • Shopify/platform integrations
  • Segment architecture

Phase 3

Flow Development

Build and test your core automated flows. Welcome series, post-purchase, winback, and more.

  • Core email flows (6-8 flows)
  • SMS automations
  • A/B testing framework

Phase 4

Launch Prep & Handoff

Final testing, team training, and documentation. You're ready to launch with confidence.

  • Retention playbook
  • Team training sessions
  • 30-day post-launch support

What's Included

Complete Klaviyo setup and configuration
6-8 core automated email flows
SMS strategy and initial automations
Subscription strategy framework
Segmentation architecture
A/B testing framework
Team training and documentation
Retention playbook for ongoing execution

Best For

Brands 2-6 months from launch

Subscription or repeat-purchase models

Founders who want to get retention right from day one

Ready to Build Your Foundation?

Book a strategy call to discuss your launch timeline and retention goals.

Book a Strategy Call